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22.2.11

YOU are not celebrities!

Strap in kids, this morning I bitch about something you (South Africans) are probably fully aware of, the YOU magazine.

But first, a mood setter:


Yes, South African celebrities (or Zalebs as they are affectionately called by the media) are known for many things. They are known for their houses, their families, their babies, their scandals, their "demons," but apparently their talent or lack thereof, isn't a problem. Ok, let me pull that punch and say most Zalebs (not all) are talentless hacks that ride on the publicity generated by magazines marketed to housewives who view life as they would a soapie.


So who will serve as my example? Steve Hofmeyr would be too obvious right now, Amor Vittone isn't worth the effort and Locnville is basically SA's answer to Justin Bieber except there's two of them and they are hip hop rap stars. There's a hit list of "Zalebs" I'd love to bitch about, but the sad fact is they have their fans and if they have their fans then they're entitled to their celebrity. Hell our country elected Zuma so who can say what is healthy for our country when it seems to be a sucker for punishment.



Now I know for a fact SA has some talented artists, but why are they never in the YOU magazine? Probably because they can rely on talent alone to make a fulfilling life for themselves or because they can keep their fans without a nasty divorce or showing off their homes in Top Billing (oh god that's a whole other blog). They're already making names for themselves in the international realm. We sometimes hear of these examples after the world recognizes their talent and then the local magazines are all over them like flies on shit.  If you knew what you were doing YOU would have found these okes before they left the country to pursue their dreams.

Slowly the worlds eyes are focusing on South Africa and I hope by the time we're exporting artists it's one's that we can all be proud of. Would you like to punt your favorite South African artists? Feel free to leave a comment on them and perhaps we can get them up here for a blog on real SA talent.

The alternative is:

1 comment:

  1. Well played sir. I'd like to take this oppurtunity to punt cops & robbers, my as yet unrealised dream for a band. One day, hopefully (not) I too will be loved by YOU readers country wide.

    ReplyDelete

Thanks for sharing your opinion too, we'll pick up the tab.